About the masterclass
ON-DEMAND MASTERCLASS — Learn how to stay in front of new donors through a 12-month automated email campaign. Set it up once, every new donor or prospect will get monthly emails automatically.
Don’t let them slip away! Stay in front of new donors using email automation.
Are you watching new donors fall into your “database black hole” after their first contribution to your community foundation? You’re not alone. Many foundations struggle to make a one-time donor convert into a raving advocate for your work. What if your next rock star donor or supporter could be cultivated with just one click?
In this masterclass, we’ll show you how to “stop the slip” using templated email automations. This tool will help you stay in front of new friends and future fans all year long without setting calendar reminders, thinking up new content, or dealing with ongoing maintenance. We’ll provide month-by-month email topic ideas and show you how to execute each step in your preferred platform, as well as how to structure the information in Foundant.
Say goodbye to old, untapped email addresses. Say goodbye to monthly email communication maintenance. Set it, forget it, and let it work driving contributions to things like estate plans, field of interest funds, or new donor advised funds!
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Who It’s For
· Development and communications staff at mid- to large-size community foundations
· Presidents and executive directors of small community foundations
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What You Will Master
1. Closing the Gap: Learn how to ensure new donors learn about your benefits and don't become forgotten names in your database.
2. Year of Engagement in a Click: See a 12-month, set-and-forget email campaign, designed to maintain consistent communication with minimal effort. You’ll see a list of 15 example topics.
3. Automating Email Campaigns: See how to set up automated email drip campaigns in MailChimp, Constant Contact, and more—and structure it in Foundant.
5. Getting Donor Email Addresses: Learn how to find emails for donors, when all you have is an address on a check.
6. Finding the Email Sweet Spot: Is monthly too often? Should they also get your e-newsletter? Learn about email frequency that keeps donors informed and engaged, without overwhelming them.
Why This Masterclass Is Crucial
· You’ll stop missing opportunities for new funds and more donations
· You’ll avoid the dread of writing an email every month
· You’ll feel relieved that follow-up is not falling behind
Presenters
Lori Bower, President at BowerComm
Lori Bower is a highly accomplished strategic communications and marketing executive with over 25 years of experience, specializing in community development, nonprofit/foundation growth strategies, and strategic business-to-business marketing.
Jo Hoffman, Director of Digital Marketing at BowerComm
Jo Hoffman is an emerging leader in the social and digital media world. She's honed her skills in lead generation, online sales, and email automation - putting them to use for the benefit of the nonprofits and businesses clients she works with across the globe.